About Us

When Global Registration Services opened our doors in 2003, we already had decades of experience in the world of compliance. We continue to leverage our expertise and longstanding relationships with state departments to offer unparalleled support for manufacturers, importers and retailers of stuffed articles.

Our mission is simple: to help businesses avoid unnecessary costs, increase efficiency and save time while navigating the complex world of compliance.

1st registration services company in the world

10,000+ companies properly registered, to date

1500+ factory URNs in continuous compliance

30+ years as a proud IABFLO partner

We are proud to provide compliance services to some of the biggest names in retail:

Our Key Team Members

Rocco Bruno, Jr.

Founder and President

With nearly 30 years of experience and knowledge in the law label and compliance arena, close relationships with state officials and a strong team behind him, Rocco established GRS in 2003 to offer premier solutions for the registration industry. Under his leadership, we continually improve outcomes for the success of our clients.

Deven Wisner

Vice President

Deven is passionate about organizational growth, team development and unique business opportunities. By using evidence to inform practice, Deven inspires team collaboration and fosters long-lasting client partnerships. When he’s not at GRS, you’ll find Deven on several community-based boards across Arizona.

Maddie Ufford

Operations Manager

With a background in process improvement, people management, and relationship building, Maddie heads up the day-to-day operations of GRS — ensuring the team is best positioned to support manufacturers, importers, distributors, and leading retailers in achieving their compliance goals. When she is not at the office, Maddie enjoys quality time with her husband and two kids.

Ashley Ayres

Admin & Accounting Manager

Meet GRS’ first employee ever! Ashley was hired in 2011, and since then has become an incredibly valuable asset to the business. She is extremely focused on customer service, and her meticulous attention to detail helps her balance multiple tasks at GRS. Outside of work, Ashley and her family love spending time outdoors.

Ashley Ufford


As Global Registration Services and American Law Label’s compliancy expert, Ashley U. primarily ensures both companies comply with state and federal laws when conducting business and advising customers. She is our in-house labeling expert and creator of the GRS Regulation Guide. Outside of the compliancy realm, she enjoys making home crafts with her Cricut and singing her heart out at karaoke.

Kyle Corke

Account Coordinator

Need to guarantee your factory gets granted a genuine URN? Confused by the complexities of compliant importer licensing? When you need new registration across the nation, dial, email, or fax Kyle. As the GRS registration and account specialist, Kyle takes pride in assisting clients with his impeccable stuffed article knowledge and friendly countenance. Outside of work, he enjoys creative pursuits, whether world building for a tabletop gaming campaign, designing game systems, or writing long-form fiction, so much so that one of his three bachelors degrees was in creative writing.

Paige Wellman

Documentation Coordinator

Companies who enroll in Monitored Services subscriptions will benefit from Paige’s expertise. As head of the Documentation Team and part of the New Enrollments & Registration Team, she oversees the license renewal and application process, and works with the Compliance Specialists to ensure account compliancy from the documentation side. In her free time, Paige enjoys writing children’s books and spending time outside.

Laura Seras

Compliance Specialist

Committed in leading the Monitored Services and Retail Compliance departments, Laura advises clients with all license compliance and account concerns. Her daily duties include detailed account assistance and maintenance and customer service . Laura loves to visit the beach and pick up new crafting hobbies.

Samantha Hotze

Documentation Assistant

Part of the Documentation Team, Monitored Services, and New Enrollments & Registration teams, Samantha focuses on ensuring all departments run smoothly. She processes new applications and renewals and helps to maintain customer account compliancy. Samantha loves trying her hand at DIY projects and spending time with her family and fur babies.

Hayden Neeley

Documentation Assistant

As part of the Documentation Team and Monitored Services teams, Hayden handles the day-to-day tasks to assist both teams. He leads the Documentation team as point person during bulk renewal seasons and ensures the daily workflow runs smoothly and accurately. Hayden unapologetically lives the nerd life and enjoys writing and running Dungeons and Dragons campaigns.

Rachel Luni

Marketing Coordinator

Formerly the Documentation Coordinator, Rachel has transitioned into specializing in marketing for Global Registration Services and American Law Label. She creates internal and external communications, promotional graphics, and training materials. She also coordinates with Kicks Digital Marketing on campaigns, website copy, and monthly newsletters for both companies. Rachel enjoys spending her free time trying new cooking recipes and playing video games with her partner and friends.

Robert Schroeder

IT Services

Robert is a full-stack web developer specializing in ASP.NET MVC and Blazor development, as well as Microsoft Azure and SQL development. He enjoys classic 80s and 90s cinema, is a bit of a Catan enthusiast (if he does say so himself), and likes to dabble in hobbyist game development.

Rick Pritchett

Law Label Expert

With nearly 20 years of experience in the print industry under his belt, Rick is truly the law label expert. He designs, formats and sends law labels to print, ensuring they are fully compliant with state laws. In his spare time, Rick repairs and restores vintage tube radios.

Jody Yarbrough

Financial Operations & Strategy

While the rest of the GRS team focuses on client collaboration, Jody builds the strategies that keep our business moving forward. Her vast understanding of financial resources, needs and outcomes gives us the ability to grow and remain securely sustainable.

Join Us In Creating A Compliant Marketplace

No matter where your business fits into the world of compliance, GRS is ready to help you avoid violations and stress. We are qualified and prepared to act on your behalf, so your products can remain compliant in the United States.

Learn More

GRS Milestones

August 2003 — American Law Label, Inc. begins offering bedding & furniture registration.

January 2004 — Global Registration Services, Inc. is incorporated.
August 2008 — GRS moves from Chicago to Tucson, AZ

May 2011 — License Management launches

June 2011 — Vendor Certification program launches with Walmart

July 2011 — Ashley Ayres is hired as GRS’ first employee

December 2015 — Monitored Service tiers introduced: GlobalTrak and Guaranteed Compliance

June 2016 — Retail Compliance program begins; partnerships with Bed Bath & Beyond and Hallmark

May 2017 — GRS purchases a new office building, renovations begin

January 2018 — GRS moves into our current office building

May 2018 — Partnership with Crayola

December 2019 — Auto-renew launches

July 2022 — GRS appoints Deven Wisner as Vice President

July 2022 — GRS appoints Maddie Ufford as Operations Manager

April 2023 — Partnership with Macy’s

October 2023 — Law Label Lookup™ launches; partnership with Marmot/Coleman

November 2023 — Partnership with Gap, Inc.

Stay in Touch

Sign up for Updates

Copyright © 2024 Global Registration Services, Inc. | All Rights Reserved | Web Design by Kicks Digital Marketing